Reduce Your CPC by Up to 60%Stopping Competitors from Bidding on Your Brand on Google
Our technology identifies unauthorized ads using your name. You receive the alert and we provide the legal template for removal.
CPC Reduction
Avg. Annual Savings
Recovered Traffic
3 Ways Unfair Competition Affects Your ROI
Companies lose valuable budget when competitors bid on their institutional keywords. Research shows brand CPCs increased 34% in 2024 due to competitive bidding.
34% CPC Increase (2024 Data)
When competitors bid on your brand, auction competition drives costs up significantly. Industry studies confirm a 34% average CPC increase and 19% overall inflation in Google Ads.
- ❌Brand CPC rises 34% on average (Dreamdata 2024)
- ❌Additional 19% from general CPC inflation
- ❌You pay more for traffic that would already be yours
Caso Real:Fashion e-commerce reduced CPC by 40% after removing 5 competitors.
29% CTR Decrease (2024 Data)
When competitors bid on your brand, your click-through rates plummet. 2024 research shows a 29% average CTR decrease as confused customers click on competitor ads.
- ❌CTR drops 29% when competitors enter auction
- ❌High-intent customers diverted to competitors
- ❌15-20% of brand traffic lost to third-party ads
Caso Real:SaaS company recovered 15% of direct traffic that was going to competitors.
Manual Monitoring is Impossible
It is impossible to watch Google 24 hours a day manually in all regions.
- ❌Infringements occur outside business hours
- ❌Geolocation hides unauthorized ads
- ❌Marketing team time wasted
Caso Real:Company saved 20 hours/month of marketing team time with automation.
How It Works
Simple, effective, and automated protection
1. Global Monitoring
We deploy multiple Google crawlers across cities and states worldwide to monitor bidding on your brand.
- Regional monitoring
- Global coverage
- Bidding detection
2. Instant Alert
As soon as we detect a new unauthorized ad, we alert you immediately.
- Real-time detection
- Proactive notification
- No false positives
3. Alerts and Management
When we detect an unauthorized ad, we document everything and facilitate your action.
- We document the complete evidence
- We alert you via email
- We add it to Kanban for management
From Monitoring to Removal
See how the process works in practice
Auto Detection
Proof Capture
Alert Sent
Removal Action
Savings Calculator
Estimate how much you can save by protecting your brand
Calcule Sua Economia
Estimated Monthly Savings
Projected Annual Savings
*Estimate based on 34% average CPC reduction (Dreamdata 2024 study) when removing competitor bidding.
Results from Those Who Protect Their Brand:
“Real budget savings”
We identified 2 heavy competitors using our brand. After notifications, our brand CPC dropped by half.
— Lucas M., Head of Growth
“We recovered our traffic”
We were losing many leads searching for our name and landing on competitor ads. We solved this in 2 weeks.
— Carla R., Marketing Manager
“Simple and efficient”
The best part is the Slack alert. When something appears, we send the standard email and solve it instantly.
— Rafael C., Agency CEO
“Saved team time”
Before we were refreshing Google. Now MarkVerify does it and we focus on strategy.
— Ana Paula S., Performance
Brand Protection in the News
Recent court rulings favoring trademark owners in brand bidding cases
Mercado Livre Convicted for Using Verisure Trademark in Google Ads
2024
The Ruling:
SĂŁo Paulo Court of Justice ruled that Mercado Libre committed unfair competition by using 'Verisure' as a keyword in Google Ads, redirecting consumers to competitors. Court ordered cessation and imposed financial penalties.
Why It Matters:
Brazilian courts establish that using third-party trademarks as search terms violates Industrial Property Law. Trademark owners have legal grounds to demand removal and compensation.
Warby Parker Wins Trademark Case Against 1-800 Contacts
November 2024
The Ruling:
Second Circuit Court ruled in favor of Warby Parker, affirming that while keyword bidding on competitor trademarks is permissible, using trademarks in ad copy or landing pages constitutes infringement.
Why It Matters:
U.S. courts distinguish between keyword bidding (allowed) and trademark misuse in ad text (prohibited). Clear legal framework for enforcing brand protection.
Google Held Liable for Trademark Violations Under EU Digital Services Act
January 2025
The Ruling:
DĂĽsseldorf Court ruled Google liable for trademark violations in advertising under the EU Digital Services Act. In Skinport vs. Google Ireland case, court confirmed Google must prevent trademark infringements after notification.
Why It Matters:
European courts establish Google's responsibility to act on trademark complaints. Stronger enforcement mechanism for brand protection across EU.
Courts worldwide are ruling in favor of trademark owners. MarkVerify provides the evidence you need to enforce your rights.
Average Client Impact:
CPC Reduction: ~40%
Average savings observed
Protected Traffic
More real clicks to your site
Annual Savings
Marketing budget optimization
Fast Payback
Return on investment in weeks
Smart Investment
Professional protection costs less than daily ad waste
MarkVerify Plan:
4 monitored keywords • Weekly scan • Kanban included
- 4 brand keywords monitored
- Scanning across all global regions
- Mobile and Desktop detection
- Integrated Kanban for management
- HTML saved as valid court evidence
⚡ Limited spots • Setup in 5 minutes
Frequently Asked Questions
Secure your spot in line.
MarkVerify is being released in batches to selected companies. Fill out the form below to be analyzed and join the waitlist. Companies with greater scaling potential will have priority.
Your Brand Is Valuable.
Don't let competitors use your name to steal your customers.